PTSB Appoints Retail Banking Director

03 Sep 2018




Permanent TSB Group Holdings plc has announced the appointment of Patrick Farrell to the new role of Retail Banking Director. Patrick joins Permanent TSB from AIB where he is Head of Retail Banking, Area South.  Patrick has previously worked in senior positions in Bank of Ireland and Ulster Bank.


The position of Retail Banking Director is a newly created role for Permanent TSB and is part of recent changes at Executive Committee (ExCO) level to ensure the Bank is structured internally to deliver on both its customer and commercial agenda.   The Retail Banking Director combines and expands the previously separate roles of Commercial Director and Distribution Director.


In this new role, Patrick will be responsible for the Product ManagementDistribution Channels, Commercial Strategy, Brand and Marketing functions, and will lead a team of over 1,000 employees. Combining these functions under one area of the business will help to consistently deliver the right outcomes at all stages of the customer journey.


Patrick has a breadth and depth of experience in the banking industry, most recently as AIB’s Head of Retail Banking, Area South. Patrick’s early career was with Bank of Ireland, where he held a number of product and segment management roles. After eight years, he moved to Ulster Bank where he worked in a number of senior management roles, including Head of Retail Strategy and Marketing. He then moved to AIB in 2013 as Head of Private Banking before moving to his current role in 2016.


Commenting on the appointment, Permanent TSB CEO, Jeremy Masding, said; “The appointment of a Retail Banking Director is about ensuring that we are structured internally to service the commercial agenda and deliver the right customer outcomes. Patrick is a seasoned business leader with the right level of experience to lead the delivery of the customer, commercial and distribution strategy for the future. I’ve no doubt he will be a huge asset to the Bank and I look forward to welcoming him to the team in the coming months’.


Patrick will officially take up the role of Retail Banking Director at Permanent TSB in December. 



Issued on behalf of Permanent TSB by Gordon MRM

Ray Gordon



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